Bilingual Strategist, Researcher, and Project Manager

Héctor Medina Toledo

I seek to find the beauty of the present moment

Researcher, Project Manager, Amateur Photographer

Based out of CDMX, México & Cincinnati, Ohio

My Professional Path

My professional path has always been driven by three core forces: an insatiable curiosity, confident exploration, and adaptable project management.

My initial curiosity was rooted in human behavior and the natural world; a fascination that took me from archaeology digs to ethnographic research to academic business research. This naturally evolved into a second curiosity: understanding how human behavior translates into the world of business, from securing customer insights to driving internal decision-making.

My confident exploration led me to grow in unexpected directions: from archaeology digs in Belize, making lattes in Cincinnati Ohio, presenting to BBVA Bancomer executives during my MBA, to helping develop a park in Cincinnati, Ohio, and most recently interviews for a clinical trial.

My adaptable project management has allowed me to create plans to meet my personal and professional strategic goals. This has led me to lead complex international research projects, pioneer new types of quick UX research, to pivot from barista to MBA student, work remotely in various countries, lead an un-precedented state-wide workshop and meet personal fitness goals.

Ultimately, it’s about a genuine love for seeing what is out there and realizing what can be done.

Work Philosophy

All things "business" start with people, be it externally or internally people create, drive and expand businesses, connecting with people, understanding their needs, and constantly meeting them is guaranteed way to succeed.

Photo Philosophy

I have been taking pictures with a camera since January 2025.

I find that when I am as present as possible beauty is easy to find, that there are an infinity of moments that happen only once, that maybe only I am seeing, and I capture them in order to appreciate our place in the universe, nature, and history.